Unlock the secrets to music licensing success with SCORE BIG by Dr. Charlie Mac! Learn how to turn your music into placements in movies, TV, ads, and video games. Packed with insider tips, real-life success stories, and step-by-step strategies, this guide shows students, aspiring musicians, and professionals how to create a sync-ready catalog, pitch to top music supervisors, negotiate deals, and maximize your income. Legendary placements behind Oprah, Eminem, and 50 Cent proves this book works. Start scoring big today!

SCORE BIG

A Guide to Music Licensing Success

by “Dr. Charlie Mac”

1st Edition:

Table of Contents: 

1. Introduction: Lights, Camera… License!

• What is Sync Licensing?
• The Sync Licensing Ecosystem
• The Financial Upside

2. Meet Dr. Charlie Mac, The Placement King

• Who is Dr. Charlie Mac?
• Fun fact sidebar: “How many artists can say they’ve licensed music placed behind Oprah Winfrey, Barack Obama, Gene Simmons, Robert De Niro, Eminem, and 50 Cent?”

3. Music Licensing 101: The Basics

• What You’re Licensing
• How Music Licensing Royalties Work

4. Creating a Sync-Ready Catalog

• What Is a Sync-Ready Track?
• The Power of Instrumentals

5. Music Libraries vs. Direct Pitching – Your Sync Strategy

• Well-Known Sync Licensing Companies (Descriptions + Websites)
  • Buy book now, for the top picks.
• What Is Direct Pitching?

6. Creating a Licensing Business Around Your Music

• Where’s The Money At?
• Building a Publishing Powerhouse
• Global Licensing
• Understanding International Royalties
• The “Snowball Effect” of Catalog Growth

7. Sync Deals Negotiation Tactics, Secure the Bag

• Breaking Down a Sync Deal, What’s really in that Contract?
• When To Get a Lawyer
• Example “Clause Breakdown”

8. Copyrights, Publishing, P.R.O.s, and Royalties

• What Is a Copyright
• What is a P.R.O. (Performance Rights Organization)?

9. What Music Supervisors Really Want

• Mastering The Art of The Sync Pitch
• Building Real Relationships with Music Supervisors & Sync Reps

10. Creating Music That Sells, The Art of Writing for Sync!

• Staying Inspired & Avoiding Burnout While Building Your Licensing Career
• Why Burnout Happens in Licensing
• Signs You’re Hitting a Wall

11. Branding, Why Your Online Presence Matters

• Using Social Media to Attract Licensing Opportunities
• What Should You Be Posting On Social Media
• Don’t Just Post, ENGAGE!

12. Real Success Stories & Legendary Placements

• From Bedroom Tracks to Big Screens and Stadiums
• Epic Placements from MAC A MILLION DOLLAR MAN MUSICK

13. The Power of Partnerships Through Collaboration

• Why Partnerships Matter in Sync Licensing
• How to Vet Potential Partners

14. Licensing for Trailers, Ads, Games, and TV, Knowing the Landscape

• Sync in the Metaverse & Gaming: The New Frontier
• Top Companies and Platforms Involved
• Diversifying Your Income Streams With Sync Licensing

15. Leverage Your Sync Placements for Bigger Opportunities

• Announce Strategically
• Use Placements to Get More Placements

16. Visual Tools For Sync Success

• The Sync Money Flow Chart
• Royalty Revenue Timeline (After Sync Placement)
• The 4-Part Sync Strategy Wheel

17. Final Words from Dr. Charlie Mac

• E.M.E.R.G.E.
• Encouragement, Motivation, and Appreciation

Appendices

• Glossary of licensing terms
• List of Top Music Libraries
• List of Top Music Supervisors

Visuals Included:

• Graphs/Charts:
  • Yearly placements bar graph
  • Financial projections based on placements
  • Revenue streams comparison (TV vs Film vs Ads)
  • World map with country-level placement stats

   

• Infographics:
  • Social Media Platform Usage
  • Direct vs. Library: The Sync Smackdown
  • The 4-Part Sync Strategy Wheel

   

• Photos & Visuals:
  • • Behind The Scenes Photos
    • Mock Movie Posters
    • Example Contracts

  Price: $50.00 (Free shipping in the US, and Canada)